CHALLENGE —

Design an app that would improve the lives of those looking to connect with recruiters and employers intuitively.

Project Vision

People have difficulties organizing a time to meet up with friends in a casual or formal manner due to time constraints and scattered availability. Convene is a free platform which blends the intuitive UX aspects found in products like When2meet and Google Calendars. Convene is great to use for quick & casual meetups, but it's also useful for creating more formal kind of events. By designing a both compact and accessible interface, we feel that anyone can use it.

Kickoff

In Rover's design process, we leaned toward a goal-directed design approach that would help us move along through the recruitment and discovery aspects for job searches seamlessly and intuitively. These qualitative research methods proved to be most effective throughout ideating and constructing prototypes, especially through user interviews and feedback from testing sessions. Nonetheless, in order to build a great foundation for the concept, we asked a series of internal questions that would influence how we organize and style the application for optimal interaction and experience.

Preliminary Ideation

We used affinity mapping to not only identify the general framework and structure of Rover, but to decide who would surround themselves most with this application. This was a form of brainstorming as many ideas as possible during the first day of kickoff. It proved to be very helpful in setting up comparable platforms and features for the rest of the process.

Research Insights

We conducted a short-term user questionnaire to extract data in regards to platforms used for career networking, as well as the processes they undertook throughout the recruitment process. These are the highlights of the insights we've obtained when working with potential users and gaining feedback.

User Personas

Key Path Scenarios

While most projects have one key path scenario, we set the app to focus on two key paths. When using the Rover app, users would wither be recruiters looking for prospects or students / potential employees looking to build strong and ueful networks to launch their careers.

Most of the time, products tend to usually just have one primary key path scenario. However, we identified two key path scenarios when using Convene. One the user will experience as while planning an event or get-together, and the other when participating an event that the user didn't create themselves.

The scope of the product allowed us to focus more on these two pathways as there aren't any notable validation scenarios other than entering a familiar settings screen.

Creating a Framework

We structured the app so that the user flow was essentially mirrored by both recruiters and job prospects. By breaking it down to these core components, we were able to begin developing higher-fidelity screens with a sense of what features each would have.

Current Designs.

1. Create

2. Verify

3. Interests

4. Profile

5. Recruit

6. View

7. Identify

8. Network!