As a multidisciplinary designer with a background in designing web and mobile application as well as B2C brand development, I focus on the intersection of design and strategy. I mainly focus on product design and UX/UI, but also have extensive knowledge in visual design, 3D modeling, and product management. See my products designs here .
Experience
Product Designer, Hypeventures LLC
Nov 2020 - Present / Little Rock, AR
‣Collaborated with Jack Daniels’ parent company, brown-forman, as well as engineers in Shenzhen to create a custom bottle display for that specific beverage.
‣Worked alongside engineers and designers to develop packaging designs and instructional
manuals using Adobe Indesign, Illustrator, and Photoshop.
‣Designed user-friendly mailers, packaging, and inserts that promoted word-of-mouth and referral
promotions through illustrator and photoshop.
‣Tasked with rapid prototyping various versions of the company site through Adobe XD and Figma
(for team collaboration). Additionally, made an interactive design using Invision.
Product Designer, HYPELEV
AUG 2019 - Present / Charlottesville
‣Assist UVA students in creating media projects and learning 3D printing and VR
‣Was the university resource for assistance/training for Adobe Suite, prototyping, and computer lab
Visual Designer, Houdini
APR 2020 - JAN 2021 / Remote
‣Developed a sustainable laundry detergent consumer brand that offers detergent in the form of
sheets.
‣Achieved high LTV of customers through the implementation of monthly subscription ordering by
creating various creative ad-campaigns through Adobe Photoshop, Premiere Pro, and Inshot to
leverage Facebook and Google-Ads
‣Collaborated with formulators and co-packers to execute the finished product.
UX / Visual Designer, Fanzone; Neverland Cosmetics
MAY 2018 - Jan 2021 / CVILLE
‣Worked with mutliple small businesses and e-commerce startups such as Fanzone Sports Novelties and Neverland Cosmetics to create brand books and graphics through Adobe Photoshop,
Illustrator, and Indesign
‣Developed brand strategies and conducted user research with team members using Figma and
Miro
‣Prototyped e-commerce sites through tools such as Shopify, Invision, Adobe XD, and Sketch
Teaching Assistant, UVA
FEB 2021 - Present / Remote
‣Gave supportive and critical feedback, through Miro and directed group discussions on readings
and design application
‣Conducted tutorial instructions of Adobe Creative Suite and the fundamentals of graphic design to create business cards, weather dashboard, and instruction design manuals
Extern, Hanbury
JAN 2021 - JAN 2021 / Norfolk
‣Externship in which I was able to be familiarized with the firm's operations and team dynamics.
‣Gained insight on the various teams and typical workflows as well as tasks and meeting formats.
‣Conducted CLT market research and developing a competitive analysis as well as preparing schematic design for a community redevelopment in Norfolk.
Project Analyst, VCG
MAY 2018 - DEC 2019 / CVILLE
‣Provided pro-bono consulting for companies such as Clark Construction in conducting future trends in the construction industry as well as startups such as Ditto in creating a pricing model to recommend product launch strategies
‣Responsible in working alongside a team to conduct user research, product competitor analysis, and define a target market to optimize consumer outreach.
Education
Bachelor of Science in Architecture, UVA
Minor in Social Entrepreneurship
AUG 2017 - MAY 2021 / CVILLE
Created design proposals for a megastructure in Palestine, a redevelopment of the landmark mall in Alexandria, and a new retail model and design for the Lord & Taylor building in Manhattan.
Conducted various studies in using citizen-science to prototype wearable and deployable sensors for data visualization. Also took courses with a focus on human-centered product design and user research.
Certificates
UX/UI • Specialization
Calarts / Coursera
UX Design Fundamentals • Course
Google / Coursera
Digital Product Management • Specialization
University of Virginia / Coursera
Human-Centered Design • Course
UC San Diego/ Coursera
Programming Foundations • Course
Duke / Coursera