CHALLENGE —

Design a platform that would accommodate the high demand for doctor visitation and appointment by eliminating obstacles when it comes to accessibility.

Mapping the App

We started by laying out how individuals typically book appointments. Generally speaking, patients are flexible and have a 3-5 hour window of free-time.

We intended most to make the core of our app user-friendly in the sense that it could allow for physicians and patients to their own "rules" of health requirements and doctor credentials (D.O vs M.D). This primary feature allowed us to make two sides of the app - one for doctors to set up their profiles and specialties, and the other one for patients to attach documents such as licenses, insurance card, forms of payment, etc to make the process fully virtual.

After building this foundation, we started thinking of opportunities (for those desperate for prescription) to pay a fee to allow doctors into their homes for diagnosis. This plan was meant to eliminate the accessibility barrier for those without transportation. Even in these times when hospital and clinics are overcrowded, such a platform would encourage safety and efficiency.

Preliminary Ideation

To begin identifying the core values in that would lead to financial accessibility, we created an affinity map in which we put ourselves in the shoes of the user. In doing this, not only did we highlight the general framework and structure of Loan+, but we also emphasized how we can make this a friendly process with trust and assurance. This form of brainstorming various ideas proved to be beneficial in comparing existing platforms, questioning specific processes, and basing assumptions for a 5/10/15 year projection of how the application could evolve.

User Research

Before fully immersing ourselves in the ideation phase and conception of the application, we wanted to better understand our potential users. To build a more consolidated plan, we wrote a series of questions that would give us more insight on our potential users. For this reason, we focused on different problem sets that doctors and patient may experience.

Before fully immersing ourselves in the ideation phase and conception of the application, we wanted to better understand our potential users. To build a more consolidated plan, we wrote a series of questions that would give us more insight on our potential users. For this reason, we focused on different problem sets that doctors and patient may experience.

USER INTERVIEW QUESTIONS

1. Have you ever been inconvenienced in the healthcare industry?
2. On average, how many hours does your typical doctors appointment take?
3. What approaches do you currently take to speed up the process?
4. Do you face any obstacles when it comes to visiting your doctor?
5. How often have you been in need of medical attention?
6. What strategies would you like to see implemented to enhance the experience?

User Personas

Patients —
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• Lack of accessibility in terms of medical care
• High demand for receiving authorized prescription
• Practically non-existent flexibility in terms of health
• Seeking convenience and ability to save time

Doctors —
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• High volume patients need more organization
• A system/database that prioritizes patients off of need
• Flexibility with long-term patients that need personal care
• Maintain connection and checkups in times of crisis

Key Path Scenarios

While many products tend to have one primary key path scenario. However, we identified two key path scenarios when using Convene. One the user will experience as while planning an event or get-together, and the other when participating an event that the user didn't create themselves. The scope of the product allowed us to focus more on these two pathways as there aren't any notable validation scenarios other than entering a familiar settings screen.